Real Businesses.
Real Numbers.

A family-owned HVAC company was spending $2,800/month on Google Ads with a 2.1% conversion rate. They were generating 12 sporadic leads per month — not enough heading into peak season. The account had been running 14 months with no structural changes.

Rebuilt the Google Ads account from scratch by service type, rewrote ad copy around seasonal urgency, built dedicated landing pages, and set up a 3-email follow-up sequence. Added call tracking that was missing entirely from the previous setup.

A DTC skincare brand was sitting at 1.4× ROAS on Facebook — barely covering ad spend. The account had 47 active ad sets with overlapping audiences, zero creative testing, and no post-purchase email flow. The founder was days away from pausing all paid media.

Rebuilt the account with a clean CBO structure (TOF, MOF, BOF), developed a UGC-driven creative testing system producing 8 new creatives per month, built a 3-tier retargeting sequence, and integrated post-purchase flows in Klaviyo to lift LTV by 41%.

A personal injury law firm was completely invisible in local search. Competitors owned the Map Pack and top organic positions. The firm relied entirely on referrals with zero digital lead flow, and a website with a PageSpeed score of 38/100.

Full technical SEO audit addressing 67 on-page issues. Rebuilt location-specific service pages, optimized Google Business Profile with weekly posts, built citations across 60+ directories, and started a deliberate backlink acquisition campaign from legal directories and local news.

An online business coach was running Facebook ads to a webinar converting at under 2%. Despite strong expertise, the funnel had no urgency mechanism, a weak VSL, and zero email follow-up. Traffic was warm. Revenue was cold.

Rewrote the registration page with a benefit-led headline and social proof. Rebuilt the VSL using problem-agitation-solution-proof. Created a 7-email post-webinar sequence with a 72-hour deadline. Added an order bump ($97) and one-click upsell ($497). Retargeted all webinar registrants who didn't convert.